Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K289: CFBR

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“But the man went and spread the word, proclaiming to everyone what had happened. As a result, large crowds soon surrounded Jesus, and he couldn’t publicly enter a town anywhere.”

If you spend any time on social media you will likely have seen somewhere in a post this: “CFBR”.  It’s especially been prevalent on LinkedIn where people post, repost, comment, etc. so that they can get noticed for professional opportunities.  CFBR means, “Commenting For Better Reach”.  Reach is an advertising term.  It is a measure of how many people see or hear an advertisement.  The bigger and broader the reach, the more successful a campaign has been.  Social media allows for reach to be increased when one person comments on a post and their followers may see or read something that they would have never seen or heard of otherwise. I find it a little self-serving to actually ask someone to comment for (their) better reach, but social media is self-serving for the most part so it’s just part of the game.  If you want to help a cause or a person, think about commenting on a post versus just letting it pass by.  They probably won’t ask, but they will appreciate it because you never know who will be exposed to them now just because you helped them out.

One could say that God’s Word as we have it today has been the most successful reach campaigns of all time.  The writers of the Bible didn’t write their words to only read to themselves.  Their comments were the best way they knew how to reach others about God and what He has done and can do in the lives of others.  And, we continue that today in all that we do to amplify and reach others about what God is doing in our lives.  Yes, each time we comment about Him, we are proving our own CFBR for Him.  Think about that today.

Reference: Mark 1:45 (New Living Translation)