Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2554: Expecting The Unexpected

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 “We can rejoice, too, when we run into problems and trials, for we know that they help us develop endurance.”

I read an article about what we know about Jupiter and what we don’t. We knew that Jupiter had moons but it wasn’t until December of 1996 that we learned that the moon, Europa, had an unexpected magnetic field, which even more unexpectedly, was pointed in a direction that we wouldn’t have thought before the discovery.  There was a lot of unexpected happening from this experiment in 1996.  The Chief Scientist of the project, who is still in charge, today said at the time, “This is unexpected and that’s wonderful!”  But, as I read her quote, it was even more unexpected that at 90 years old she still leads this group and is still marveling in the wonder of the unexpected.  How many of us lose that wonderment, a lot sooner and a lot younger than her?  We bore on jobs where we have been for a couple of years.  There is a real challenge in being committed to expecting and relishing the new and the unexpected.  When we stop doing so, we are ending the experiment.

Paul tells us that we can also wonder and be grateful to God in the unexpected that comes our way.  He tells us that in these trials, problems and challenges that we can build endurance and grow.  So, can we be open to the unexpected, even to the point of wondering and rejoicing!

Reference: Romans 5:3 (New Living Translation)