Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2560: Longer Days

“For you, a thousand years are as a passing day, as brief as a few night hours.”

Today is the “Winter Solstice” and from here on out, the days feel longer because we get more sunlight.  It’s my favorite day of the year.  But, actually the days are really getting longer…daily.  Advanced technology is setting new standards for a number of measurements we have always taken for granted. The Kilogram just got a new way of preserving its standard weight and the Second is getting another look too.  It was in the 1940’s that the standard for a second was 1/86,400th of an average day.  The Earth’s rotation is slowing enough that each day is getting a little, tiny bit, longer, like a millisecond a century. So, that means that about 1.4 Billion years ago the day would have been only about 18 hours long.  This should definitely make us all wonder, “Where has the time gone?”.  By the way, the second is now calculated by an atom that radiates radio waves inside of a vacuum.  To win your next trivia night, know that 9,192,631,770 cycles of these waves make up a second.

How do we make the most of our days, which in the largest scheme of life, are shortening for each of us. We have choices on how we spend our lives, years, days, hours and seconds and God gives us that direction in his Word.  For Him, it is not the hours, it is in what we make of the time we are given. As our current sunlit days expand, let’s think of what we can do with that increasing bit of extra light!

Reference: Psalm 90:4 (New Living Translation)