Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2741: On The Move

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“For in him we live and move and exist.”

We may be more on the go, but we are less on the move.  Axios reports: “Fewer than 10% of Americans moved to new places in the 2018-2019 year, the lowest rate since the Census Bureau began tracking domestic relocations in 1947.” For perspective, that’s less than half of the number of Americans who annually moved in the 1950’s. There are real ramifications for us with this change. If our businesses are where there isn’t enough talent, then we are going to have a harder and harder time relocating someone to work for us.  Think more money, more perks and more assurances.  Unfortunately, because someone doesn’t want to physically relocate doesn’t mean that they still won’t look for better jobs.  So, ironically, we are going to have to do more to attract and retain inside of labor markets where the competition heats up. Net, either way, we are going to have to work harder in the coming years and decade to attract and retain talent as they get more and more particular or set in their home ways.

God wants to move us.  Not relocate us, but to move within us so that we can move for Him throughout our work and our lives.  When we decide to surrender ourselves to the movement that the Holy Spirit wants to make with us, it is then that we will be moving in the direction that is His will.  We have an exciting year in front of us. We can’t predict the ways it will move, but we can know that God’s intention with us is to move us closer to Him and to move us towards those that need them in their lives.  So, yes, let’s be on the move for Christ in 2020.

Reference: Acts 17:28 (New Living Translation)