Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K368: Staking Out New Ground

“But anyone who hears and doesn’t obey is like a person who builds a house right on the ground, without a foundation. When the floods sweep down against that house, it will collapse into a heap of ruins.”

I don’t know that the undersea floor counts as “ground” but if it does then new and expansive ground has been found. It’s the size of a continent, literally.  It’s nearly completely underground and being called “Zelandia” with what scientists believe to be almost 2 million square miles, which is almost the size of Australia’s 2.9 million square miles. What could we do with an additional continent of land if we could figure out how to utilize it?  That is the question that many will be trying to answer now that the possibility is known.  And, that is exciting and may well trigger a future generation of possibilities and those who seek to explore, claim and develop. This should remind us that just when we think there isn’t new ground to cover or to be gained in our businesses that we just need to keep looking and looking harder.

What God wants to do in and with our lives is limitless.  Each and every day He wants us to explore more what He can do with us and asks us to walk with Him into uncharted and new areas of our life, with Him.  The questions to ask ourselves today is whether or not we are taking the steps He wants us to take to grow and learn more or have we settled into the ground that we only know now? And once we find that ground, is it what He wants us to build ourselves upon?

Reference: Luke 6:49 (New Living Translation)