Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2582: A Wider Attitude

“But the Holy Spirit produces this kind of fruit in our lives: love, joy, peace, patience, kindness, goodness, faithfulness…”

We talk to our employees about a winning attitude and what it takes to grow, meet our objectives and best our competition in the marketplace.  The wider our attitude the more it lifts us up, encourages others and opens up ideas, imagination and creativity.  When we close down our attitude, which is human nature, we miss seeing what might be possible or what can be achieved next. In fact, the closed attitude can cause us to not see what is right in front of us.  We must fight with ourselves to keep our attitude wide and minds open.

What if the wider attitude we brought to our work was joy?  A recent Faith Driven Entrepreneur podcast guest Ed Silvoso said that “Joy is the wider attitude”.  It stuck with me as it reminded me of where real joy comes from.  In our lives, that joy comes from what God has given us from our belief and following of Him.  When we are expressing joy in our attitude we are casting a wider opportunity for others to experience who our Lord could be in their lives. That’s enough to be joyful in all that we do today!

Reference: Galatians 5:22 (New Living Translation)