Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2621: Freedom To Invest

 “Again, the Kingdom of Heaven can be illustrated by the story of a man going on a long trip. He called together his servants and entrusted his money to them while he was gone.

We are fortunate that we live in a country where we have many freedoms, including the freedom to invest our resources wherever we might like.  We are not subjugated with our time. For the most part we are not limited with where we can invest our money and we are not in any way suppressed with what we want to do with our personal energy and strength.  With freedom comes responsibility and each day we must consider what it is we do with these freedoms so that they are not wasted or exploited in a way that causes us to be limited in the future.  Each of us who are in a company have our freedoms within our budgets and hiring.  What are we doing with those precious resources so that we gain more and more freedom?

An upcoming guest on our Faith Driven Entrepreneur podcast pointed out that the “money managers” that are accounted for in the parable of the servants were not told where or how to invest the talents.  They were rewarded for their returns and all without being told how or where to invest what they were given.  God is so marvelous that way. He gives us our resources; time and talents, and then leaves it up to us how we will invest and multiply them.  Today we get to make some investments.  Where will they be that brings the most glory to Him?

Reference:  Matthew 25:14 (New Living Translation)