Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K301: The Joseph Company

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In the early days of Purposed worKING,  you would have seen me quote and reference David Wilkerson. I haven’t done so recently but as I was doing some rereading, I found this and thought it worth bringing back.

Enjoy, “The Joseph Company” by David Wilkerson:

THE JOSEPH COMPANY

Joseph had a vision that his life would be used mightily by God. But that

vision seemed like a pipe dream after his jealous brothers sold him into

slavery. The following years of Joseph’s life were filled with hardship and

injustice. Then, when Joseph seemed to get back on his feet, he was falsely

accused of attempted rape and sent to prison.

Yet, all this time, God was watching over Joseph’s life. And finally, after

years of turmoil, Joseph ended up serving in Pharaoh’s house. Pharaoh

eventually appointed Joseph ruler over all of Egypt.

Beloved, that’s how God works; he was preparing a man to save a remnant.

Indeed, in every generation, the Lord raises up a Joseph Company. He takes

these devoted servants through years of trouble and trials, to prove and

strengthen their faith.

What does this mean? Scripture says it’s what Joseph endured: “He sent a

man before them, even Joseph, who was sold for a servant: whose feet they hurt

with fetters: he was laid in iron: until the time that his word came: the word

of the Lord tried him” (Psalm 105:17–19).

The Lord also has a Joseph Company today. These are godly men and women he has

touched and called. They don’t seek fame or fortune. All they want is to live

and die fulfilling the calling God has placed on them. And the Lord promised

their lives would count for his kingdom.

Joseph told his brothers, “God sent me before you to preserve you a posterity

in the earth, and to save your lives by a great deliverance. So now it was not

you that sent me hither, but God: and he hath made me a father to Pharaoh, and

lord of all his house, and a ruler throughout all the land of Egypt” (Genesis

45:7–8).

Joseph could look back over his years of suffering and testify, “God sent me

on this journey. He had a purpose in taking me through all these hardships. I

see now that everything I’ve endured has led up to this moment. Brothers, the

Lord has been preparing me to minister to you. He orchestrated all of these

things, to bring you under his preserving grace as he did with me.”

What an incredible revelation for Joseph. Yet, what is the lesson here for

God’s people today? It is this: Our Lord has preserved us in the past and he

will preserve us in the days ahead. And, most important of all, he has an

eternal purpose behind it all. He preserved you because he has a purpose for

you. He has laid out a divine work ahead of you. And only a tried, tested,

proven believer can accomplish it.