Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2674: Privacy And Transparency

“But when you pray, go away by yourself, shut the door behind you, and pray to your Father in private. Then your Father, who sees everything, will reward you.”

We want transparency from the technology companies as it relates to protecting our privacy. We demand privacy, but we also like when things are transparent and in the open.  It is almost like, we like privacy for ourselves and we like transparency when someone else’s privacy keeps us from knowing what we feel we should know. So, really, we want both.  It’s a hard thing to manage within our businesses.  I fully support the transparency of salary data so that we can ensure equity.  But, what if someone doesn’t want to have their salary known?  This is why the balance between privacy and transparency is tricky across many facets of our business. And whom is really watching are our customers as they want to be sure that we treat them with the privacy they deserve.

I read a very insightful article by James Martin (a Jesuit Priest, consultant to The Vatican and editor at large for America magazine) and his take on the Biblical positions on Privacy and Transparency.  Jesus tells us in Matthew to spend time in private with our secrets given to God.  Paul tells us that we need to always be shining light on our transgressions and actions.  I love this as God is telling us exactly what we need to demonstrate in our lives in that what is God’s is God’s and the rest that is our human condition should be in the light and transparent. We can live with both privacy and transparency and when done right we live the abundant life that God has given for us.

Reference:  Matthew 6:6 (New Living Translation)