Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2714: Two For The Price Of Three

purposed worKING No Comments

“Your scales and weights must be accurate. Your containers for measuring dry materials or liquids must be accurate.”

“Hurry and call now or purchase before midnight and you will get two for the price of three!” That would be crazy right?  Two for the price of three means I’m not getting a deal at all.  But, because we are so conditioned to pay attention to the time-frame and the urgent call to action, we can miss not only the fine print but the terms themselves. We should be smarter as consumers, but there are too many examples of us not being so to refute that we are way more gullible than we should be. As those who market, sell and produce for consumers being sensitive to that so that we don’t become a company that uses the naive consumer to our advantage would be the right way to go about our business.

It’s sometimes hard to explain to others why we must have a higher standard in our work than those who are not driven by their faith.  We can overtly explain why we can’t do certain things, but when that isn’t an option, we can go about our business where we have the opportunity to make sure that our values and principles get baked in to what we are responsible.  We can do our part to be sure that we aren’t the authors of the get two for the price of three actions/approaches within our own work.

Reference: Leviticus 19:36 (New Living Translation)