Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2717: MVPs

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“No, O people, the Lord has already told you what is good, and this is what He requires: to do what is right, to love mercy, and to walk humbly with your God”

A company I am working with has just completed its MVP (minimal viable product). It was a big day and one that was not easy to which arrive. The MVP is a great milestone as it shows that the company has been able to take its vision and convert it to something that is workable or doable. But, quickly after we release the MVP we are reminded that this is only getting to the starting line and hearing the starter gun go off.  The race doesn’t really start until after the MVP is launched.  And now we are off and running, building upon the thing that we worked so hard to realize.  MVPs are critical if not only for the proving to others, but also to be the internal motivating catalyst to get us going in the right direction.

I’m often asked the question (in many different ways) what is the minimal set of disciplines and outputs of a faith-driven leader and someone who is doing their best to make the glory of God the purpose of their work? The answers to that question are as numerous as there are verses in the Bible that address what type of person, follower, servant and leader of people we are to be. Today, let’s address being God’s MVP to others with what read in Micah.  We are to be people who do what is right.  To be merciful because we love God’s mercy that He shows for us and to journey through our careers and lives with the greatest humility as we can have. That’s an MVP that God can build upon.

Reference:  Micah 6:8 (New Living Translation)