Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K309: The Best Way of Waking Up

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“Because of God’s tender mercy, the morning light from heaven is about to break upon us…”

There are plenty of studies that have confirmed that the best way to get a good night’s sleep is to have the room as dark as possible. But, what about the best way to wake up and let our bodies know it is time to get going?  According to Kimberly Fenn, a cognitive neuroscientist who studies sleep and learning at Michigan State University, the best way to wake up, especially if we are trying to get going for exercise, etc. before the sun comes up and hits us is to “have bright access lighting in the morning to help train our your circadian cycle.”  The bright light tells our brain to stop creating melatonin and get going.  She suggests a light that has 10,000 lux.  That would be the equivalent of ten 100-watt bulbs.  That’s in the light therapy category which most of won’t have.  The bottom of the spectrum that Fenn and others say can make a difference is about 2000 Lux which is the same as two 100-watt bulbs.  So, next time you take a look at those vanity mirror lights it might be time to up the wattage.

Of course, the best way of waking up is the best part of waking up, with time with the true Son.  My Pastor, Terry Brisbane does a daily 90 second dose of “Sonshine” with what we call, “Rise and Shine”.  You can find it here.  He calls it a daily spiritual vitamin.  Yes, with with all of the Sonshine it has plenty of Vitamins for us. Check it out and regardless, let’s wake up in whatever way you can with the light of the Son each and every day.

Reference:  Luke 1:78 (New Living Translation)