Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2722: Nifties

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“Sell your possessions and give to those in need. This will store up treasure for you in heaven! And the purses of heaven never get old or develop holes. Your treasure will be safe; no thief can steal it and no moth can destroy it.”

Have you been presented with any non-fungible tokens lately?  If you have, let me hear from you.  If you haven’t maybe someday soon you will.  Non-fungible tokens (NFTs) or more commonly called in the blockchain world, “Nifities” and are the next move away from crypto-currency (Bitcoin and others). The belief is that like money there are other collectibles in the world that when digitized and controlled through blockchain and placed in a market of collectibles, then there would be value in the control and authentication of the items.  As I think about it, immediately comes to mind are the digital works of the visual artist David Hockney.  He does most of his work on an iPad now.  Those works are a digital asset that without control could, if dropped into the wild of the internet, lose all value immediately.  Think Napster circa 1999 and what happened to the value of music.  So, I believe we can expect the market of “Nifties” to be real and potentially pretty common.

We have another way to store up our riches, treasures and goods here on the earth. Another reason for us to stop and question ourselves as to what matters and what are we storing up that soon will mean nothing?  God’s word basically tells us to remove the clutter from our lives in order to put our focus where it should be!  We are closing off the year and getting ready to purchase more “things” for others and expecting the same for our presents under the tree.  What if we reoriented our priorities this season to not be storing up more here? What would that look like?

Reference: Luke 12:33 (New Living Translation)