Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2745: Clearing A Way

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“Prepare the way for the Lord’s coming! Clear the road for him!”

It’s the end of the second week of the new year and the new decade.  We are likely working right now to continue on with our goals, objectives and resolutions.  There is no guarantee that we can keep our momentum going but I’ve learned over the years that if I spent enough time clearing a way for the best chance of achieving my goals, then I have a much better probability that those goals will be met.  I was on the phone yesterday with one of the CEO’s that I advise and he was going through the goals of the coming year and in one area of the business he said to me, “I’ll probably not hit this goal (remember, it’s only eight days into the year) because I didn’t make the management changes I should have made at the end of last year.”  The way was not cleared to get done what needed to get done and now the goal will be behind, or not met at all. The point is that we need to clear the way if we are heading into a new path or we could end up being caught up in the brambles and never move forward.

John the Baptist was not talking about a physical clearing of a road for the coming of Jesus.  He was talking about us clearing a way within our hearts and our lives.  The words hold true today.  We must always be clearing the way for Him.  It means thinking really hard about what is standing in the way of allowing Him to lead our lives and then making the commitment to clearing a way for Him!  If we are pursuing a deeper living with Christ, there has to be some clearing out, so let’s get to it as our year is still in the early days.

Reference: Luke 3:4 (New Living Translation)