Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2768: Way Finding Behavior

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“When he arrives, he will call together his friends and neighbors, saying, ‘Rejoice with me because I have found my lost sheep.”

There are actually predictable patterns of actions that have been identified that people take when they have the sense that they are getting lost. Scientist, Michael Bond has been doing this research and those patterns should be something that could help law enforcement, park rangers, rescue teams, or even those who are looking for lost children.  Imagine that these patterns then can get coded into AI/Smart Technologies to support those who are looking for the lost. Sometimes, it can seem that in our workplaces we see those who begin to show the signs of feeling lost, displaced or failing. In my work, from experience, I was to be able to identify those signs in leaders and team members and if I was on my game, I could step in and hopefully save someone from where they might be heading.  Who in your company or organization is attuned to the way finding behavior?

There is no doubt, and I know it from personal experience, that we all can begin to feel lost in our effort to bring glory to God in our work. When we feel that drifting, or that we have failed or slipped, we need to remind ourselves that our Lord is the great shepherd and that He knows every way finding behavior and goes beyond any other in that He does not allow us to stray away but instead comes to where we are and then tenderly shepherds us back to Him. Is there anything more loving and encouraging than that today?

Reference: Luke 15:6 (New Living Translation)