Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2783: PVs

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“You were running the race so well. Who has held you back from following the truth?”

In the running world we talk about PRs (personal records).  We think in the same terms about how our company is doing. We look for that next high water mark to tout and put out in front of our consumers, customers, the media and our customers. But, what if it is going to be a long time before we are able to set another PR? I read a great article by author, Jess Movold, who decided that this year, she wouldn’t chase PRs but instead, PVs (Personal Victories). You see, one is a time record, the other can be many different things.  As we think about how we will work our way back from this unprecedented time, our focus may want to be more on PVs than PRs.

Movold says that there are “five key essentials” for setting a successful PV:

  • Clarity – connecting deeply to a purpose
  • Flexibility – remain agile in how we get to our PV as there is more than one route/way
  • Support – we all need others to help and lean on along the way
  • Reflection – to see ahead its worth looking back from where we’ve been and where we are now
  • Joy – If we aren’t deriving joy from what we are doing – then we likely need to reset

Paul warns us that when we begin to falter in our “run/race” that we’ve likely lost our focus on seeking God; the truth. We are going to need PVs to keep us motivated (just like we need that list in front of us to keep us tracking along throughout the day) and those PVs will be so wonderful if we are feeling the fulfillment of God’s love fueling us forward.  So, as we think about our PVs for now and in the future, let’s be sure that they are grounded in what God wants of us and for us.

Reference: Galatians 5:7 (New Living Translation)

PS: One of my most loyal readers turns 85 today.  Happy Birthday Mother!