Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2797: Your Attention, Please!

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“I called you so often, but you wouldn’t come. I reached out to you, but you paid no attention.”

It shouldn’t be so hard to keep our attention focused on one sole thing, but wow is it ever hard? I’ve found that now that the days blend together and the routine is very much the same, day in and day out, that keeping sole attention has become even more difficult.  But, that is what we have to do if we want to get something done from start to finish.  The answer might lie in breaking up the big stuff into small chunks that we can move through until the whole is complete.  Maybe somewhat like that jigsaw puzzle in the other room, we get things done, one piece at a time.

Sole attention is important, but “soul attention” is even more critical.  To keep our soul attention during this time we might also be well served to break out our Bible reading time, our prayer time and our fellowship (Zoom Small Groups anyone?) time into segments throughout the day and week that keep us bringing our attention back to our soul.  God tells us He is looking for our attention. He would love our sole attention but so much more that that, our soul attention.

Reference: Proverbs 1: 24 (New Living Translation)