Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K317: Chatoyant

“These tablets were God’s work; the words on them were written by God himself.”

By now you know that I Iove words and especially words that are new to me.  Chatoyant is a new one for me.  It means an illusion that occurs when something that is smooth is struck by light in a certain way that the surface then looks as though it has levels of depth.  Examples are certain gems and woods.  Probably the best example are the gemstones Chrysoberyl and “Tiger’s Eye”.  A lot of our work that seems smooth until a light is shined upon it and we then see the multiple layers and dimensions that are actually below a final product. We should appreciate and value chatoyancy of work when we see it.

My church has started a series on “Living the Word”.  I will be speaking on the topic of the Promises of the Bible this coming weekend (I’ll post the link for the online message next Monday).  The reason I bring this up is that God’s Word is the ultimate example of what might appear to be just one thing but as God shines His light upon us as we explore the depths of His Word, we find layer upon layer that is written just for us.  The depth is there, we only have to dive in!

Reference: Exodus 32:16 (New Living Translation)