Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K318: Capacity

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“God gave Solomon very great wisdom and understanding, and knowledge as vast as the sands of the seashore.”

I was listening to a podcast about capacity and the conversation moved to the ability for us to handle complex issues and memories in our brain.  I’d always thought of the analogy of the brain being like a hard-drive that could only handle so many bytes of information so that when we fill up our brain storage with too much data we slow and we forget.  From what I heard on this podcast, I guess that is not a good comparison because the brain is more like an efficiency machine that can take in unlimited information and data but sorts and decides what is most helpful to stay or not to stay.  The example that was used is that we will meet someone that we know we will likely never meet again so the brain decides to not store their name for us to remember in the future.  I find this fascinating and it makes me think that we need better and better tools to store and process all of the information that we take in during our work so that we can access and retrieve it in the future without worry.  We already do it with our Contact lists, CRMS, Cloud Storage, etc., but maybe soon we will be able to store for the access of all data, information and experiences that we come across.

Even though I probably wouldn’t know how to handle it, I’d love to have given to me what God gave Solomon.  Imagine knowledge as vast as the sands of the seashores!  That would be really awesome, wouldn’t it?  What I find exciting about this thinking is that God’s capacity for what He has to give us is truly unlimited.  And, we can reach to Him and count on Him to provide us even more and more knowledge and wisdom for what we need.  So, if we find ourselves in our work pushing more and more up against our own capacities, then when we call upon God for Him to help and lead us, He has plenty more to give.

Reference: 1 Kings 4:29 (New Living Translation)