Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2813: Side Conversations

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“And let us not neglect our meeting together, as some people do, but encourage one another, especially now that the day of his return is drawing near.”

The conversations that happen after a meeting occurs when either walking back to our workspace or hanging back for a moment after the meeting, can be called “side conversations”.  In a lot of cases that side conversation can turn into the negative, the cynical or even go as far as finding a way to undermine what was talked about in the meeting.  That is bad and shouldn’t happen, but it does.  The other side conversation that can happen is good.  Those are the ones that give us validation and reinforcement of what was achieved.  Those short but important words are what can keep us positive and motivated to keep going. We are missing those right now as we do business online.  We all just leave the online calls abruptly and we are left wondering, “How did that really go?” A follow up call, text or email can help, but it’s still not the same as seeing the body language and getting the feedback in real time.  If we are on the side of participating with others maybe we are to be the ones to reach back out and give that virtual pat on the back in lieu of being able to have the side conversations.

We are to be encouraging to others.  It’s part of being kind, which is a fruit of the holy spirit.  So, if we are to think about how we can bring our faith to work and are looking for practical examples, then look no further than being encouraging to others.  And in this time when it is harder and harder to have these moments to naturally give validation and encouragement, we can go the extra mile and work a little harder at being the encouraging one(s) on the team.

Reference: Hebrews 10:25 (New Living Translation)

Also, I’m excited to be hosting this Sunday night’s Online Live CornerstoneSF “Tightrope Talks”.

We’ll be exploring “Creativity in Captivity”, which we can all likely relate to right now.

Would love to have you join in!

Register: cornerstonesf.churchcenter.com/registrations/

Tune In: facebook.com/events/5411467