Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K319: Kindness As A Catalyst

purposed worKING No Comments

“Don’t you see how wonderfully kind, tolerant, and patient God is with you? Does this mean nothing to you? Can’t you see that his kindness is intended to turn you from your sin?”

If we want people to begin to do something in a different way, we are asking them to change.  Change doesn’t come easily and there are steps to follow to implement the changes we seek.  But, along with “what” we go about to bring change there is the “how” that must not be ignored.  We can seek compliance or we can seek commitment.  If we seek commitment then every person must understand what is in it for them and know without a shadow of a doubt that they will be supported when they try the new way or the new thing.  I’ll argue that kindness during change is a secret weapon that we don’t use enough. When we put ourselves in someone else’s shoes we will find that kindness can be the difference between someone wanting to try and change or resisting the change all together. Kindness.  It’s a powerful force.

God uses His kindness to get us to turn to Him.  Within a moment He could get us all to believe in Him.  All He would have to do is appear in the skies and cast down fire and fury threatening us to kneel and obey Him and I’d bet that He would see all of us cowering in fear and full belief.  But, that’s not His way and nor should it be ours as we try to live and work to bring Him glory.  We can model His kindness and with enough of it poured out to others possibly eternally change someone’s heart.

Reference: Romans 2:4 (New Living Translation)