Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

2899: Hopeful Planning

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“Three things will last forever—faith, hope, and love—and the greatest of these is love.”

Planning has always been hard, but it’s as hard now as any time any of us might remember.  Yes, we have had ups and downs and times when uncertainty seemed the dominant force that put us in paralysis as we tried to think about the future.  But, the time we have been in, and are in now, has almost made planning impossible. That is beyond maybe the week in front of us.  I get asked often on what I think will happen or come next.  I always have an opinion, but that opinion is really no more than a guess.  Sure, I try and read everything I can about what has happened (learn from history), what is happening now (current sentiments) and what is coming (futurism).  But, at the end of all the patterns and analysis, my guess is really as good as yours.  But, I am sure of one thing.  You see, hope can never be misconstrued to be a strategy, but hope can be part of our planning. Hope is an attitude.  Hope is a motivation.  Hope is a driver.  So, when we plan, if we factor in hope, then we set ourselves up for the best set of outcomes possible.  So, don’t give up on hope!

We would be turning our back on God if we give up on hope. We are told that hope is one of three things that will last forever.  That’s a big list of things that didn’t make the final three, so ignore the rest and focus in on faith, hope and love if you want to plan a certain future.  We are still very early into 2021 and there is still time to lay out our goals and objectives for the year.  It’s possible that they might get all turned upside down like last year, but the power and promise of hope should make us want to sit down and scribe out what it is we would like to achieve. Hope can carry us a long way, so let’s not forget to place it, along with faith and love front and center for this year.

Reference: 1 Corinthians 13:13 (New Living Translation)