Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2920: Precepts

“You have heard the law that says, ‘Love your neighbor’ and hate your enemy. But I say, love your enemies! Pray for those who persecute you! In that way, you will be acting as true children of your Father in heaven”

Our businesses are filled with precepts.  Many are unwritten rules, but they are forcefully there and if we don’t learn them, we fail. And, many of them are also even unspoken. The definition of a precept:  “A general rule intended to regulate behavior or thought.”  So, how do we learn what these precepts are if no one tells us what they are?  Well, they should be obvious, but since they are not, we have to seek out others to find them, and once we know them, we owe it to others to pass them forward.  The loss of one person because they broke a precept and never knew it, is a real shame.

Jesus was so awesome at shining the light on the precepts of the day and then flipping them all around to the astonishment of those who thought they were in charge of the law.  He then restated, openly, the new precepts so that all who sought to understand, could.  And His words are as true today as they were when He first spoke them.  So, if we are trying to figure out what to do and not to do, look no further than the precepts of Jesus.

Reference: Matthew 5:43-44 (New Living Translation)