Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2922: Does It Really Have To Be This Difficult?

“Let everyone see that you are considerate in all you do. Remember, the Lord is coming soon.”

I’m working on a project with an organization.  It’s a great group of people with lots of potential, but in all honesty, they can’t get out of their own way and almost all of the issues the company has are self-inflicted.  As I watch why they struggle, I sometimes just want to reach out over Zoom and shake them to their senses.  What’s missing?  I’ve tried to distill it down and it basically is that there is a lack of consideration of others that causes them to make it harder than it needs to be for each other.  It’s really the basic part of respecting each other’s time and energy with a commitment to never waste or take advantage of either from the people we work with.

William Barclay wrote a devotional in 1959, “A Book of Everyday Prayers” (a gift to me from my Pastor). One of the prayers Barclays writes is this: “Take from us the carelessness, the selfishness, the inconsiderateness, the untidiness, which make the work of others harder than it need to be”.  We all will be better for ourselves and others if we pray that prayer and then take it fully to heart and into action.

Reference: Philippians 4:5 (New Living Translation)