Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2929: Careful…

“So the guards accepted the bribe and said what they were told to say. Their story spread widely among the Jews, and they still tell it today.

Ironically, it is harder today to discern truth than it has ever been.  I say it is ironic as we live in the greatest age of transparency known to man, but yet with all of the ability to source back to the truth, those who thrive and prosper off of untruths become more and more sophisticated in spinning, weaving and deceiving.  We’ve fought this in advertising on TV and radio, but on the internet, anything goes.  The next time you receive an email, a newsletter, a share, or something in your social feed that feels like it is too good to be true, approach it with the suspicion that it is indeed too good to be true and that it is a false claim.  And then realize, that someone, somewhere has been paid to originate that message (getting paid more money to make it look like they haven’t) and they know they are doing it!

We have to be careful with what we do with words.  We are taught extensively about the words that we create on our own, but not as much about the words that we repeat or carry forward.  It saddens me that there were those who took money to create stories about Jesus that contributed to His crucifixion and that even today there might be those who won’t even entertain the thought of believing because of the generation of the passing and mutating of those stories that they were told and taught about who He wasn’t, never getting to who He was and is today.  We are likely not guilty of taking bribes and creating our own false stories, but let’s consider that when we don’t call out and counter the untruths that we hear or read from others, coworkers, etc. that we are yes, participating for what could cause damage beyond what we know.

Reference: Matthew 28:15 (New Living Translation)