Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2960: Assuring Square

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“I will take the measuring line of justice and the plumb line of righteousness to check the foundation wall you have built”

One of the most critical jobs of a builder is assuring that the foundation is square.  That is, that every angle and plane is both perfect and level.  For when the foundation is “off”, by even a little, then all the rest of the structure will be suspect, not as strong for what might come and never right.  The same is true for organizations and systems that we build.  If at the foundation we aren’t square in all that we do, then we can’t be surprised if later we encounter problems that can only be fixed by starting over or in need of costly repair and reconstruction.  We each get chances to build something from the ground up whether it be a company, or a department, or a project, or a deal, or a team or a presentation.  Making sure that we are square in all that we do, from the beginning, is our best bet to being able to withstand whatever will come.

God wasn’t fooling around with what He said would happen to the city of Samaria.  He was giving full warning through the prophet Isaiah.  When He delivers the verse above, He couldn’t be any clearer to all of us.  What we are building throughout our lives matters.  He has put us on notice that the “line of justice” and the “plumb line of righteousness” are our measuring devices as we make our decisions of what our next actions will be.  If we are indeed building a lifetime of glory for Him, which we are, then we need to do our very best to be square and square up with God in all that we do.

Reference:  Isaiah 28:17 (New Living Translation)