Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K337: The Best Time…

“Trust in the Lord with all your heart; do not depend on your own understanding. Seek his will in all you do, and He will show you which path to take.”

According to the analysis that Axios did of 8.7 million emails the best time to send an email so that it gets opened is between 3pm-6pm on a Sunday. That size of sample audience does say something.  Given our short attention spans and overwhelming amount of information that everyone receives, we need every bit of advantage we can get to get our messages through.  That said, and I don’t know if Axios evaluated this or not, but I hate receiving work emails on the weekends as I feel like it is an intrusion. But, maybe that is just me.

I try to not to send emails on the weekends and especially on Sundays (even though I find myself guilty of it especially off of my phone) because I try to practice The Golden Rule.  And not on a Sunday because the principle of Sabbath is hard to keep and model if I am thinking about, constructing and sending to others emails for them to respond.  I take from the Axios analysis another example of times when we will just have to run against the grain of the culture and trust that God will take care of the rest.

Reference: Proverbs 3:5-6 (New Living Translation)