Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K338: Actively Waiting

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“For everything there is a season, a time for every activity under heaven.”

ChatGPT and any of the large language models are blowing our minds with how fast they return the results when prompted.  This is awesome but it also adds in a new area of concern.  We are already a culture of seeking “Instant Gratification” and AI is only feeding that dragon.  If we shape coming generations with this kind of expectation of speed and delivery, then what will happen to those industries that just can’t be sped up?  I am thinking agriculture, energy, and many service sectors that depend on human labor and performance.  We can temper this expectation with our customers and consumers but it will take communicating and teaching active waiting. I’d certainly be okay in waiting if I understood “why” and also receive a firm commitment of “when”.  Maybe it is time to be more transparent on what it takes for what we provide to get from point A to point B.

Yesterday, I delivered the Sunday message at St. Andrew Church here in Rhode Island. I spoke on how our God is not the God of “Instant Gratification” but is the God of delivering for us, in His own time, not ours or the way of the world.  If we are expecting God to instantly meet our needs, then we are putting ourselves above Him and that is not the way He wants us to be.  There is something we all need right now that only God can provide.  Are we actively waiting in faith and hope and trusting that in His time, He will deliver?  We should be.

Reference: Ecclesiastes 3:1 (New Living Translation)

PS: I hope you haven’t been overly actively waiting for Purposed worKINGs. It’s been a very crazy summer and my Pastor (Terry), and I are preparing for the publishing of our book, “The Faith Code” on September 12th. A lot of my time is being spent on that launch. More to come on that soon!