Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2986: Sticks In The Mud

“Then the wayward will gain understanding, and complainers will accept instruction.”

No one really wants to be called a “Stick in the Mud”.  It means; “one who is slow, old-fashioned”.  There is some nostalgia with the past and being “old fashioned” with some things, but for the purpose of this post, we don’t want to be companies or people within companies who are slow or old-fashioned.  That is unless we want be swallowed up by the competition.  It’s almost a full-time job to keep up with what is new and being developed.  So, if we find ourselves ever feeling “stuck” then it is time to do something about it ASAP.

We can be very slow to change when it comes to God’s instructions for us.  We more easily find ourselves stuck where we are versus adaptable and accepting of what He is calling on us to do and be.  Over and over in God’s Word we find those who were stuck being those disciplined to get out of their own ways.  God doesn’t want us to live that life.  He wants us to enthusiastically embrace the changes He has in store for us.  What I fear is that if our mindset is one of being stuck in the mud, we will not only miss what He requires of us, but will also miss all of the extraordinary He wants us to have.  He will show us where we are stuck, if we will open up to Him and what He is showing us.

Reference:  Isaiah 29:24 (New Living Translation)