Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2992: Trillion Dollar Value

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“Then I observed that most people are motivated to success because they envy their neighbors. But this, too, is meaningless—like chasing the wind.”

A couple of days ago Facebook joined Petro China, Apple, Amazon, Microsoft and Alphabet as the newest member of the $1 Trillion dollar market cap companies.  For all the warning about the demise of big tech and how we might one day bore of them and start to use new services, it’s pretty amazing that Facebook continues to grow and grow in market value.  Comparing one tech giant to the the other is hard to do in that they all seem to be dominant in their different offerings. There is some overlap but for the most part they each have claimed their lanes and continue to grow and grow.  There are many lessons on the benefits of staying focused on what you do best, becoming known for that, and then letting all the rest take care of itself.  We will likely never have a $1 Trillion dollar valued company, but we can be of great value to the customers and consumers that we serve by continuing to do what we do best.

We have to be careful that we don’t get caught up in the comparisons or the scorecards that others create for us.  As we think about how we can bring glory to God through our work, there is no comparison to be made, no enviousness, no trying to think that we are somehow of more or less value to God than others.  Our God is absolute in His love and judgement.  He does not grade on a curve when it comes to His caring nor our love for Him.  He values us each way more than we can fathom.  We just need to surrender our comparative nature all to Him.

Reference:  Ecclesiastes 4:4 (New Living Translation)