Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2994: Talk Is Cheap…

 “Talk is cheap, like daydreams and other useless activities. Fear God instead.”

It’s intriguing that the phrase, “Talk is cheap” is attributed to someone history holds as a big talker and a braggadocio; P.T. Barnum.  Barnum would have known this as he attracted attention with outlandish and extravagant statements about his circus.  And yet, he was trying to belittle those who talked more than they acted.  It’s a good lesson for us as we think about how we market or go to market with our products and services.  The expectation will be that “talk is cheap”.  If we consider that, then others will realize that actions have cost us something and those actions will be valued.

Today’s post piggy backs on yesterday’s about our promises and commitments.  We are to be a people of action, not just talk that is considered useless.  Actions speak volumes more than our words, so let’s be sure we are people who convert our words to good works and actions.

Reference:  Ecclesiastes 5:7 (New Living Translation)