Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3000: Eat Your Own Dogfood

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“The voice said to me, “Son of man, eat what I am giving you—eat this scroll! Then go and give its message to the people of Israel.”

“Eat your own dogfood” is a common statement heard in the start-up world.  What it means is that if we are building a product or service but aren’t using what we are building for ourselves, then how will we know if it is any good?  It seems silly to have to remind ourselves of this, but more often than not, employees of a company never have to experience fully what their consumers or customers receive.  This happens internally in a company as well.  Just because someone creates something for someone else, doesn’t mean it is good.  So, before we ask someone else to use what we have built, let’s be sure that we have first taken a number of big bites of it ourselves.

Well, this is post 3000 of PwK and today’s topic applies to me as well.  One of the benefits of writing this blog is that each time I tackle a subject or a verse, I get to learn again.  And, I also have to remind myself that what God is revealing through His Word that I expand on is for me to digest as well.  Yes, God wants us to take it all in and make it so much a part of us that we can confidently live out our lives in the workplace that brings glory to Him in all that we do.  I look forward to continuing on with you with PwK. Monday starts a new chapter.  Look for PwK 3K1 Monday morning.  Until then, enjoy all that God has given us to take in!

Reference:  Ezekiel 3:1 (New Living Translation)

PS: Thank you to all that joined the 3000th Thank You Zoom.  I left the call so encouraged and excited for the future!  Thank you!