Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K4: Territories

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“Here is the list of the tribes of Israel and the territory each is to receive. The territory of Dan is in the extreme north. Its boundary line follows the Hethlon road to Lebo-hamath and then runs on to Hazar-enan on the border of Damascus, with Hamath to the north. Dan’s territory extends all the way across the land of Israel from east to west.“

There is a difference between having a territory (like sales people or franchisees might have) and being territorial.  Territories are a good idea as the demarcation gives us clear swim lanes as to what our work responsibility is and isn’t (knowing what isn’t our is maybe more important than what is).  But, because we have territories does not mean that we must become territorial.  Inevitably, someone steps over a boundary either willingly or unknowingly.  We have to discern which it is, but our first reaction does not have to be that we were trespassed upon. It is said a good fence makes a good neighbor. That might be true but the fence isn’t the one deciding the definition of what is good.  That would be on us.

Being territorial is the opposite of what we are taught to be ones who bring glory to God through our work.  Those who are territorial display selfishness, divisiveness and jealousy.  As we know from Galatians 5:20, those are the rotten fruits.  Let’s consider today how we are balancing our work lines and responsibility areas with guarding against becoming territorial in our attitudes.

Reference:  Ezekial 48:1 (New Living Translation)