Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K7: The Surface

Your word is a lamp to guide my feet and a light for my path.”

Track and Field records are being broken left and right at The Olympics.  Why?  Well, many believe it is because of the technologically advanced track design.  Athletes are saying they “feel a bounce”.  Makes sense to me.  Shoe companies have spent years and vast amounts of money trying to provide extra “spring” within the shoes, so transfer that little bit of “extra” to the track and you get greater leg turnover and if only a few percentage points faster, it makes a huge difference when the results are being determined by hundreds of a second.  Imagine that in the workplace, we could just make the surfaces that we work on even just a little better.  Imagine feeling an extra “bounce” or “spring” in each meeting, each conversation, each email or correspondence.  If we think about our work environment as the track that our amazing work athletes perform upon each day, then we will want nothing but the most advanced, best surface for them to work.

God has given each of us a surface from which we work and live.  What He gave us extra, if we so choose to accept it is the extra light of His that guides us along our given paths.  Like a high performing runner our lives are the same; one step at a time.  Let’s let God guide us on His perfect surface so that we might receive the most He has to give us.

Reference:  Psalm 119:105 (New Living Translation)