Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K10: Cycles

For everything there is a season, a time for every activity under heaven.”

Sometimes, I think it looks crazy.  Private companies go public.  They then get taken private to only go public again.  And then, yep it happens again and sometimes even again.  Two large companies I follow are now hitting their third and fourth cycles of this process.  What does this tell us?  It says that there are really no finish lines in business, only cycles.  Knowing where one is within a cycle, learning from the past and then doing our best to move into the next cycle is maybe what we should call success.

And so we also have our cycles to accept and do our best with.  And no, because we are Believers we also don’t have a finish line, only a cycle that will take us to our next place in eternity.  In the meantime, we are to make the most of the cycle we are in, knowing that with each change and movement that we are one step closer for what will be the best to come.

Reference:  Ecclesiastes 3:1 (New Living Translation)