Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K11: Willing To Let Go

“But the Lord watches over those who fear him, those who rely on his unfailing love.”

I watched this Seagull as it worked to open a clam that it had caught.  He must have dropped the clam at least 25 times before it finally hit a surface that cracked it open.  It reminded me that sometimes, to get something done, we will have to let go and let something else, or someone else, do the work.  How much better we could be if we would learn the lesson the first time, versus keep holding on for so long?

Seagull at Work Video

We have to let go if we are truly going to rely upon God to help us through our work and lives.  It is our tendency to hold on tight to what we have and want, but God is telling us that we need to let go if we want to experience all He has in store for us.  What  is that we have been unwilling to let go, that we need to rethink today?

Reference: Psalm 33:18 (New Living Translation)