Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K15: Pinching Ourselves

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“So Peter left the cell, following the angel. But all the time he thought it was a vision. He didn’t realize it was actually happening.”

Have you ever had a set of circumstances that when things come together you find yourself wanting to pinch yourself since it is so hard to believe it all worked out as it did?  It happens.  We will hear people say, “The stars must have aligned” when this happens to them.  Yes, sometimes, the market influences, what is going on around us, what someone wrote, or whatever it is happens and we see our businesses spike and positively take off.  Many a company had that happen during COVID.  What was once a nice to have, became a must have.  Or, a shifting emphasis on how to spend time and money, opened up products and services that we being left behind before.  Not everyone had this fortune, but there are many companies today who are pinching themselves.

Maybe, had the language been different, Peter might have had to “pinch himself “to believe what was happening to him as he was escorted out of prison by an angel.  But, afterwards he would have known and would tell others that it was God who rescued him.  That’s our advantage too.  When the things come together for us, it’s not happenstance or the stars aligning, it’s the answer to prayers that God will lead us in His will.  Each time we offer that prayer for ourselves and others, we can have faith that He will answer that prayer and yes, we might sometimes need to pinch ourselves to recognize what God can do…that we can’t.

Reference:  Acts 12:9 (New Living Translation)