Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K16: What To Pack?

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“Don’t store up treasures here on earth, where moths eat them and rust destroys them, and where thieves break in and steal.”

When you head out on the road for a trip, do you ever consider that you should pack one day’s extra set of clothes in case you need to extend the trip?  If you are like me, you probably don’t.  I have often thought of the things I have missed or the opportunities that could have come from being able to stay one day longer.  But, I didn’t because I didn’t have another set of clothes, and of course we aren’t quite equipped enough in our egos to wear the same clothes one more day with others recognizing such.  So, we go home.  We do this in business too.  With a little more extra time we could keep on the productivity roll we are on, or we could makes sure we close the sale on this trip, or we could engage more deeply with others with one more dinner.  But, we go home because we packed only what we thought we needed.

Did you know that there was a time when missionaries were going to Africa that they would pack all of their needed belongings in a coffin and ship the coffin with them?  There was an expectation that they may indeed be going on a one-way trip.  They packed what they thought they might need for the calling they had.  Is that not what God is saying to us when we are told to not store up the things of this world?  Where we are going next, we don’t need to over pack.  We only need to unpack all that God wants to do with us.  I like that kind of packing.

Reference:  Matthew 6:19 (New Living Translation)