Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K18: Eye Of The Storm

“When Jesus woke up, he rebuked the wind and the raging waves. Suddenly the storm stopped and all was calm. Then he asked them, “Where is your faith?””

Today, many in the southeast of the US are waking up to what Hurricane Ida has left them as it hit them hard last night.  It was just a week ago today that we were doing the same here in Rhode Island after Tropical Storm Henri hit us dead on.  We were lucky with Henri.  Those affected by Ida are having it mush worse. Within a hurricane or tropical storm is an eye.  It’s very eerie as the eye passes. It is if there never was any storm at all.  It’s so calm and serene that it is beautiful and can cause a false sense of security.  But, there is another wall to still come and many times it can be the worst part of the storm.  When we experience storms in our businesses and lives and it feels like they are over and done with, let’s be super cautious that we aren’t be deluded and that in reality we are only in the eye.

When Jesus woke up, the storm was over for good.  I love this account of His life because it reminds me that when we put our trust in Him, there is no storm that can overtake what He has in store for us.  Jesus is always awake for us, but are we awake for Him?  Are we ready to turn our storms over to His watchful and loving eye?

Reference:  Luke 8:23-24 (New Living Translation)