Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K31: Zero Click Remote Exploit

“And don’t let us yield to temptation, but rescue us from the evil one.”

Apparently, we never know it is happening.  This latest spyware that infects our phones and computers is called Zero Click Remote Exploit.  And, it isn’t just utilized by the bad guys.  Governments use it to track down terrorists and criminals.  But criminals can use it too.  Without us even knowing, one of the spywares called Pegasus can record our emails, texts, voice messages, videos, pictures, etc.  That’s pretty frightening, even if we have nothing to hide (which is how I tend to rationalize that my phone, Siri, Alexa, Google home all are likely listening all the time).  But, we know enough now about how technology advances that what might have once been used for purposes of good find their way into a business environment and then that same technology gets put to use for exploitation of our data to market and sell to us.  So, it’s best that we stay aware and educated about these new technologies so that we don’t get caught unaware.

Temptation feels to me like Zero Click Remote Exploit.  It is always there but doesn’t show up until we are most vulnerable and then once we fall for it, it wreaks havoc as it invades and effects all parts of our lives.  And, these temptations can carry themselves into our workplace and cause major harm there too.  I’m thinking that as we start this work week that we might want to run a check on ourselves to be sure that we aren’t falling prey to something that could cause us real problems.  Let’s not show up today with animosities, grudges, anger, discontent, greed, jealousy, divisiveness, etc.. These are the things that too easily, and so invisibly, corrupt us.

Reference:  Matthew 6:13 (New Living Translation)