Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K45: More Than A Name

“But I will reveal my name to my people, and they will come to know its power.”

When choosing a company, brand or product name it’s not just coming up with something and then hoping it will work.  There’s more to it it than that.  Consider this that I read, “People perceive brand names with the voiced consonants B, D, G, Z and V to be harsh, and names with the voiceless consonants F, K, P, S and T to be soft and mild”.  I never thought about it that way but now that I know this it makes total sense.  As the article pointed out, there is “Black and Decker and there is Sephora.”  ‘Nuff said.

There is only one name in all of the world that carries both power, might, conquering and rule, at the same time carries grace, mercy, forgiveness, faith, hope and love.  That is the name of Jesus.  And if you wonder about that, say His name out loud, right now, wherever you are and see what you feel.  It’s all there and more, in His name.

Have a great weekend!

Reference: Isaiah 52:6 (New Living Translation)