Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K46: One At A Time

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“Therefore, I will always remind you about these things—even though you already know them and are standing firm in the truth you have been taught.”

Cost savings is not easy but I know that many are looking now at the expense line as the price of many commodities and supplies have increased.  It’s not an easy exercise as it can seem overwhelming at times.  But, sometimes deciding what can be let go without losing the full essence of an offering will work.  The airlines industry has to do this all the time as they balance the cost of fuel and labor against revenue loss periods.  Small things add up for the airlines.  American Airlines reportedly saved $40,000 a year by removing one olive off of the salads in First Class.  Sometimes, the small things add up, one at a time.

Our lives are made up of small moments, one at a time, that turn into life stages and ultimately, a life time.  If our approach is that of paying attention to each action, each word, each decision as one at a time, we stand a better chance of drawing the trend line of life that we desire.  There aren’t examples of Jesus multi-tasking.  He was the ultimate “be here now” paying attention person when He walked the Earth.  He taught us to pray for our daily sustenance and to focus in on Him in the small things, paying attention, one at a time.

Reference:  2 Peter 1:12 (New Living Translation)