Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K47: Milk Run

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“This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun!”

A new startup called Milk Run as raised $6MM to fund its new concept.  Get this; have milk delivered to your doorstep daily from local dairies.  To some, this will sound like a novel idea because they never heard of such a thing and this farm-to-table idea will be a huge piece of innovation.  And to others, like those of us who have been around the block a few times will recognize the reemergence of a long-lost service.  Some of us will also remember that we were the beneficiaries of the demise of the service the first time as we built out our bedrooms and college dorms with no longer needed milk crates (that happened to be perfectly sized and shaped for our LP Albums – which even today’s new albums would fit nicely).  Yes, what goes around, comes around and if we are observant we can figure out how to take the old and make it feel new.  Although, in this case, I doubt the new delivery service will look like this:

 

 

 

 

 

While we come and go, our Father does not.  But, as we know, He is the God of creation and re-creation and He can take what was old and make it brand new.  That is, if we choose to allow Him to do so.  What is part of our old self that is today still hanging around that He wants us to remake and repurpose to the new and His good?

Reference:  2 Corinthians 5:17 (New Living Translation)