Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K50: Non-Cost Quality

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“Choose a good reputation over great riches; being held in high esteem is better than silver or gold.”

 

What does it cost for your customer support representative to be attentive and kind?  What does it cost for your sales people to be early and prepared for each sales call?  What does it cost for your marketing materials to be well-spaced, grammatically correct, and pleasing to the eye?  What does it cost for your products to be packaged correctly?  What does it cost for your service and product to actually do what you say it will do?  All of the above are great examples of non-cost quality.  Quality many times will be perceived and recognized just by living up to what we say we are going to do and deliver.  What does it cost to do that?

What does it cost us to keep a good reputation among our co-workers, friends, community and family?  Reputation comes from credibility.  Credibility comes from integrity.  Integrity comes from beliefs and values.  Our belief and values emanate from Him.  Being a follower of Jesus to a good reputation is not a straight line.  There is sin in the way, but that does not absolve or excuse us from saying what we mean, meaning what we say and doing what we say.  This a quality that we should all aspire to be known for having.

Reference: Proverbs 22:21 (New Living Translation)