Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K57: Flipping The Avatars

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“We prove ourselves by our purity, our understanding, our patience, our kindness, by the Holy Spirit within us, and by our sincere love.”

Ah yes, “Metaverse will try to become the word of 2022.  It is not a new term to me, since I read “Snow Crash” when it first was published in 1992 but for most it is the idea of the “next new thing”.  And, maybe it will be.  The idea of our real life selves living out a life with others as an Avatar sounds interesting and certainly can be the escape that many seek.  I won’t begin to predict the outcomes but I will say that we should always be reminded of the unintended consequences of our technology advancements and go into them eyes wide open.  What I am more intrigued about is the flipping of avatars where we could control physical technology that could be in the service of others.  This is being tested in Japan where people who suffer with MS or ALS (Lou Gehrig’s disease) are controlling robots that serve others in a restaurant.  It’s exciting to think that those who can’t do physical work will be able to do so from a wheelchair or their own bed by only using their eyes or their voice.

I’ve written before that we can become God’s Avatars if we allow ourselves to be so.  Imagine being so finely attuned to the Holy Spirit that He could work through us in all that we do?  That is what He seeks for us and He wants us to bring our work to Him so that He can guide and direct us in our conversations, decisions and actions each day and in each moment.

Reference:  2 Corinthians 6:6 (New Living Translation)