Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K59: Community

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“Let us think of ways to motivate one another to acts of love and good works. And let us not neglect our meeting together, as some people do, but encourage one another, especially now that the day of his return is drawing near.”

Community was THE word at the beginning of the Internet.  Books were written and careers made on how to create community online.  In the early days those were Bulletin Boards and Chat Rooms, later to become Groups that companies and organizations tried to moderate and organize, ultimately to be self-organized interest groups that technology facilitated the awareness with companies and sponsors wanting their piece of the pie for those groups that go big enough, or specific enough for their purposes.  Many will say that these online spaces are their community, even more than their physical neighborhoods, work places or where they may gather together in real life.  Meta is betting on this being more and more the norm going forward for all the good and the bad.  I read a quote by an interviewee about how she defined community: “A family you get to choose”.  If more companies fashioned themselves as this type of community, then maybe they’d be looked at as the type of employer that many would choose.

“A family you get to choose” is what the Kingdom of God also represents.  God has established His Kingdom so that we might participate and become a part of His family forever and He gives us that through our choice.  We choose our communities each and every day.  Today, are we reengaging in the one community that really matters?

Reference: Hebrews 10:24-25

Hat Tip to Peter W. who is part of a community that he serves and receives much from, The Rotary Club.  He responded to yesterday’s post, “Feeling Rotary” with: “Feeling Rotary means to me being part of a diverse group of business and community leaders who live “Service above Self” 😀”.  Amen to that Peter.  Thanks!