Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K345: When?

purposed worKING No Comments

“God will make this happen, for he who calls you is faithful.”

How long ago was it that ChatGPT-4 (the one that caught all of our attention) launched?  Was it 18 months ago, a year, 6 months ago?  It must have been awhile ago for it to have become such a prominent part of our discussion and now investment craze (want to capture a venture capitalist’s attention without having some form of A.I. as your product…good luck with that).   Well, it’s only been five months since GPT-4 was launched and what a difference five months have made and to think that we are only at the starting line for what will likely be technology that will be embedded into everything we do.  I remember when IoT (internet of things) was the next big thing and everything around us would be connected to the internet.  I still think that will happen, but for now, A.I. and Large Language Models will capture our attention for many cycles to come.

As humans we love the next new, shiny, big things to be.  And we don’t ask “if” it will happen, we wonder more about “when” and then if we can figure out how to be a part of this next “thing”.  God and our faith is counter to this human impulse.  God is always anew in our lives but He remains the same, consistently, and without fail.  So, as we watch for the when of  the next “thing” let’s remember to not get distracted from He who never changes.

Reference:  1 Thessalonians 5:24 (New Living Translation)