Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K66: abc.xyz

purposed worKING No Comments

“I am the Alpha and the Omega, the First and the Last, the Beginning and the End.”

abc.xyz might be the most clever web address out there right now.  Know what company it is?  Let me give you a clue; the market cap of the company as I write this is nearly $2 Trillion dollars.  You may still not know that abc.xyz is the web home of Alphabet (parent company of Google).  As you might recall, Alphabet became the name of the parent company for all of the companies that were once under the Google name.  When they made this change, one could imagine that all of the obvious domains and URLs were already taken.  So, Alphabet went the opposite direction and grabbed the .xyz domain. It worked so elegantly so they covered the start and the end of the alphabet, which is what they want to do; cover the broad expanse of technologies.  Sometimes, what we do with our brands and web presence can extend well beyond what we originally planned.

It’s the last work day of 2021 so we have seen both the first and now the last day of this crazy year.  And come Monday we will start a new work year and spend a lot of time trying to figure out how to get our plans off of the ground and moving forward.  These first days and first steps are very important. If we don’t know where we are starting then we really can’t know where we might go next.  What we have going for us is that our God knows a few things about starting something and moving it forward.  He is indeed our Alpha and our Omega, the first and the last, the beginning and the end.  So, while we finish this year, it is not the end, it is a new beginning.  Let’s end this year and start the next with God as the director of our future.

Reference: Revelation 22:13 (New Living Translation)