Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K68: When To Challenge

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“Jesus told them a story showing that it was necessary for them to pray consistently and never quit.”

This week we might still be working on our 2022 Resolutions and what activities we will begin this month and carry with us daily throughout the year. For the past few years the creators of YouVersion have launched a 21-day Bible reading challenge to start off their annual Bible reading program.  What they have found is that many people meet their 21-day reading challenge and make it through January.  But, February turns into something else.  That is the month that the daily reading slows and many times drops off.  So, this year, they will move their 21-day challenge to February 1 to keep people going. Time will tell if this works, but it makes sense to me.  It seems like a good thing for us to think about as well as we set goals and objectives in our work.  We can get going, but what do we need to do to keep going? What will you do when the momentum slows?

It is hard to stay consistent with those areas of our life that should be easy for us, areas that are obviously good for us and still we can’t create a consistency to get to good habits.  So, if those things are hard, then imagine that as we pursue a consistency in our spiritual journey, with all of the forces pushing us in an opposite direction, that to find this consistency is extra hard.  That may be why Jesus taught us to come back to the Lord day by day, one dependent step on Him at a time.  Jesus wants us in conversation with Him consistently and to never quit.  It is our challenge and one that is worth rising to, day by day.

Reference:  Luke 18:1 (The Message Translation)