Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K70: Personalizing

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“He personally carried our sins in his body on the cross so that we can be dead to sin and live for what is right. By his wounds you are healed.”

A Quartz survey was just released regarding what CEOs think will be the most disruptive forces in the coming business cycle.  The first few issues were not surprising: Automation, AI, Robotics; New Competition and Business Models; Technological Advances in Materials and Processes; and Pervasive Connective Technology Infrastructure.  What did then catch my eye was that just as worrisome as the the list above was “Expectations of personalized products, services and experiences”.  Why it stood out to me is that this the same challenge we are seeing with employee expectations. As employees ask more from us from their work experience, it has become more and more apparent that going forward we are going to need to personalize one’s job and the way one works.  So, the disruption of having to personalize will be around for awhile as we as consumers, customers and employees demand more.

I think that part of the way we are to conduct ourselves as followers of Jesus is to be hyper-personal in how we treat others.  I am not a Bible scholar (I just love to read and study The Bible) so I might have this wrong (I’m sure I will be corrected) but think how Jesus dealt with those He ministered. While He spoke to multitudes, when it came  to healing others Jesus was about being personal.  Jesus always focused His attention to the person in need.  He was all about meeting others where they were and then going hyper-personal.  So, if He has taught us this, then we should also be inclined to be personable and not shy away from others with whom we work when they are in need.

Reference:  1 Peter 2:24 (New Living Translation)